Print versus electronic production

If you're looking to create sheer impact then there's no doubt that a printed newsletter still has a significant edge over publishing on the Internet. The fact that a printed newsletter is real; you can pick it up and feel the quality of the paper, along with its weight, texture and colors, does ensure a longer lasting impact on your reader. However, there are benefits to an electronic newsletter.

The print pros:

  • More portable
  • No electricity or special equipment
  • Easier read
  • Recent studies have shown that print is preferred about 3 times more than email - larger companies are going back to print communication

The print cons:

  • The cost of production
  • The cost of distribution
  • Time delay with print
  • Print design experience is needed to create a professional piece

An Internet published newsletter can take a number of forms: HTML; PDF's; by email; or a combination between an email and a web page.

The electronic pros:

  • Virtually free to publish
  • Easier distribution
  • It's instant
The electronic cons:
  • Less impact than print
  • Equipment/software needed
  • Spam filters are getting more and more aggressive

Here's a quick check list of what to consider:

  • Budgets
  • Impact
  • Portability

This article was written by Barbara Saunders, owner of Newsletter Associates, a complete newsletter service helping small businesses grow client relationships. For more information, visit www.newsletterassociates.com. ©2005 Barbara Saunders. All right reserved.

 
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